(Il testo seguente è tratto integralmente dalla nota stampa inviata all’Agenzia Opinione) –
///
**MILANO CORTINA 2026: A GLOBAL SUCCESS WITH THE PUBLIC**
The curtain falls on the 25th edition of the Olympic Winter Games Milano Cortina 2026. With 88% of tickets sold and over 113 million digital interactions, the Games has generated unprecedented engagement, confirming the strong global appeal of this Italian edition.
Milan, 22 February 2026 – During the final press conference held at the Main Media Center in Milan, the President of Fondazione Milano Cortina 2026, Giovanni Malagò, and the CEO, Andrea Varnier, presented the latest ticketing and audience figures, highlighting the exceptional public response and the significant growth in international interest.
**Ticketing: 1.3 million tickets sold**
The final figures show an extraordinary response from viewers, with 1.3 million tickets sold, approximately 88% of the total availability. The Games attracted a highly international audience, with 63% of viewers coming from abroad, while 37% were Italian. Among the most represented international markets included Germany (15%), the USA (14%), Switzerland (6%), the United Kingdom (6%), the Netherlands and France (4.5%), and Canada (3.5%).
Many disciplines recorded exceptional attendance rates, with several sessions close to selling out. Among the highest-performing sports were Ski Mountaineering, a discipline making its Olympic debut, Speed Skating and Short Track (95%), Figure Skating and Hockey (93%), Biathlon (92%), Alpine Skiing (91%), Ski Jumping (90%), Bobsleigh and Luge (88%).
**Audience and digital engagement: record numbers in Italy and worldwide**
Global interest in Milano Cortina 2026 was also reflected in audience figures and digital performance. The official @milanocortina2026 social media channels generated more than 113.5 million interactions throughout the Games, reflecting sustained international interest and participation.
Nearly 500,000 visitors attended the Fan Villages, while 300,000 spectators enjoyed the 88 shows staged at the Calderone, one of the most iconic and vibrant symbols of the Games.
The objective of Fondazione Milano Cortina 2026, in agreement with the International Olympic Committee (IOC), the International Paralympic Committee (IPC), the Italian National Olympic Committee (CONI), the Italian Paralympic Committee (CIP), Città di Milano and Cortina d’Ampezzo, Regione Veneto and Regione Lombardia, Province autonome di Trento and Bolzano, is to plan, organise, finance and implement the Milano Cortina Olympic and Paralympic Games in 2026. Established on 9 December 2019, Fondazione Milano Cortina 2026 is led by President Giovanni Malagò and CEO Andrea Varnier.
